Franca Leo has always followed, personally, all the strategic choices related to every form of advert. From first advertisements, of more than 10 years ago, on domestic headings she has reached nowadays the realisation of international commercial campaigns. A very important commitment, also regarding the budget, which kept on increasing over the years. So Ciuffogatto products became famous day by day, so famous that there were attempts to imitate them everywhere. But the original by Ciuffogatto, for their popularity and recognizability , do not fear any imitation.
Here some examples of creative advs. in the last years of the 80s: